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Natural competition in the medical industry is slowly but surely gaining momentum, now working for the benefit of both medical institutions and patients.

Many medical centers are developing actively, offer patients the option of choice, constantly improving in terms of the effectiveness of treatment and prevention. However, extremely high operating efficiency, it is very important to the success of the medical establishment, not enough to create value for the patient. And innovation and scientific activities and logistical support, and service organization in place, and automation of the units in the aggregate are the advantages of the clinic, as a result, patient satisfaction affects everything.

The medical establishment today – a very complex organization dedicated not only to the treatment process. Clinics try on favorable terms to enter into contracts with health care programs, are endless negotiations over reimbursement, perform legislative requirements, introduce new technologies, improve patient care, are engaged in recruitment and retention of staff.

Medical Center, like any other company, you must have a strategy that would define the goals, objectives and plans for future development. The price of medical services – an essential element of an overall strategy for health care facility, and therefore pricing policy must necessarily have their basis – a strategic base.

During the formation of pricing policies of medical institutions is important to identify long-and short-term goals to be achieved by using various tools and organizational decisions **. In the long run goals of price policy aimed at increasing profits and strengthening its market position. In the short term goals are more specific: to attract new clients, market expansion and improved financial situation of the medical institution, etc.

Price expectations
On price expectations patients have a great impact on current prices non-medical services, consumption of which is an integral part of everyday life. The average patient expects that the cost of health care will meet the level of incomes in the region of residence. This explains the differentiation in prices for the same services in the areas / cities.

On the other hand, the patient is always ready for a change in the cost of medical services. Consumers’ expectations regarding the possibility of higher prices for goods or services in the future could induce them to purchase goods or services as soon as possible. Conversely, the expectation of falling prices, usually leads to a decrease in demand for goods or services. No exceptions to this rule in the case of price expectations in the healthcare industry there.

In addition processes caused by price expectations patients may lead to a temporary additional attraction of funds. Assume leadership of the medical center decided to raise prices for medical services at a specified date. If you notify patients of the solution (like those already served, and potential), most of them will try to pay for a clinic at the prices to increase. This situation, however, has a downside – for a certain period after the increase in prices in the clinic may be indicated by the decline in sales of services due to previous advance payments.

It should be noted that the above example is given to illustrate the possible behavior of patients and not recommended for use as a regular means of rapidly raising funds in a short period.

Price perception
Price for the patient – is the equivalent value of services he receives. The patient is a consumer services, respectively, it becomes something. Objective price level does not always coincide with how the consumer perceives it. It is important that the patient does not the feeling that the amount and quality of services does not correspond to their value. As a regular customer in the shop, patient wants to understand what it was he who pays.

There are several ways to reduce the importance of price in consumer decision-making:
1. Comparison of the product or commodity to more expensive analog or substitute.
2. Post prices so that the perceived value was below the objective.
3. Pointing to the absence of analogues.
4. Creating the perception of price as a fair.

Not all of the proposed ways to reduce the significance of the prices applicable to medicine. The most applicable way set out in paragraphs 3 and 4. The absence of analogues (unique services) is itself a high value for the patient. A fair price is automatically when reaching a positive outcome of treatment and overall satisfaction with patient care in a medical institution, taking into account the patient’s willingness to pay for the medical center at a specified price.

Confidence in the price
Psychological barriers determine the price range of “confidence in the prices. Establishing very low prices cast doubt on the quality of the goods or services, very high prices raise doubts as to the consumer of the need to purchase. The principles of building trust to the prices in the health care industry are radically different. Medicine – a sphere, whose services are consumed by all, without exception, the layers of the population with different income levels and needs for additional services (service).

Establishing very low prices or there is no need to pay for medical care there is no doubt in patients who can not pay for their treatment, or in those patients who require no services. At the same time, the high cost of services, provision of which is associated with complicated clinical cases, innovation and scientific development, attracting highly qualified professionals, fully accepts patients and in this case, the price takes a secondary role in the process of selecting a medical institution.

Satisfaction with the prices – quite an unstable category, especially if the prices of medical services.

Satisfaction with prices can be viewed from several sides. On the one hand, the price can be judged by whether the consumer likes price at all (not whether he considers it high enough or, conversely, low). On the other hand, does the consumer that the cost of services to match the content and impact. In addition, there is a category of prices for goods or services, which certainly rank as the consumer of such goods or services to a VIP-class, which also can be quite attractive.

Naturally, the medical institutions providing expensive medical services, but more often than not with a view to providing these services in the category of the elite, and in connection with complex high technology or because of the use of expensive materials used in the provision of services. Its hard to imagine, and the patient who wishes to undergo treatment at the clinic (if there is no need for treatment), providing expensive medical services, just to prove their social status. In this case, we ignore the services of medical centers, which initially positioned itself as an institution VIP-category.

In the medical field Satisfaction prices should be seen as a direct indicator of patient satisfaction with medical care given to him (to a greater extent – the result of treatment). Referring to a medical facility patient is likely to imply, or knowingly aware of the health problem, so in the course of treatment priorities are patient, naturally shift to get the result from the treatment, rather than find a cheaper service. But in the absence of a positive outcome of treatment (according to the patient) dissatisfaction with the cost of treatment will be most likely.

Pricing image – one of the most difficult criteria for the pricing strategy of medical institutions. The concept of “price image” is defined as the image of the company, which is formed by the consumer based on the level of prices, namely, whether consumers perceive the company as a seller of goods or services at low cost or seller of expensive, luxury goods or services.

This factor is pricing in medicine should not be used as the main factor in attracting patients. Price image of health care institutions are often formed at the stage of planning or development direction and really has a greater impact on attracting new patients. However, once having received medical care, the patient in most cases will not be guided by this criterion for a decision on its future relations with the medical establishment. In the process of keeping the patient more weight to perform the quality of care and services in the first place, and satisfaction with the prices – on the second.

By setting a price for services (medical) health care institution must be aware of the concept of “value for the patient.” The initial reason for treatment of a patient at the center of medical care – a good result of treatment and care at the proper level. The patient as a consumer, it is important to understand that it acquires.

Health and beauty skin is every woman’s dream. Various beauty products used to make the skin healthy, beautiful and smooth. Some women get around the beauty of her skin to look younger with makeup. In addition, healthy eating patterns also support the beauty and skin health. There also are used for beauty and skin care, such as using a chocolate or strawberry or anti-aging skin care. However, from a variety of ways and methods to beautify the skin, do not forget to exercise.

Help remove toxins and free radicals from the body such as cigarette smoke, air pollution or chemicals in beauty products have a bad impact on our skin. Free radicals damage the skin due to it so that it can cause wrinkles or spots. In addition to exercising there are several products that have helped to maintain healthy skin as hydropeptida, the effectiveness of its use is felt after consumption. Aging skin is generally due to toxins in our body and it can be issued with anti-oxidant foods are healthy. Good blood circulation causes the distribution of the maximum absorbed nutrients to the skin and helps remove toxins in the skin.

Stimulates collagen production
Collagen is a filler material to skin cells that make skin supple and taut. With age, collagen production decreases and decreases which cause skin to become dry and wrinkled for that product hydropeptida one solution to the handling or doing regular exercise because the skin cells will get the distribution of oxygen and good nutrition so that the skin will shine and supple.

The low number of mother’s milk exclusively cited as the causes of high child mortality. The statement was not a figment. UNICEF statistics show every year there are approximately 30 thousand deaths under five in Indonesia and 10 million under five deaths worldwide. The data also noted that only fourteen percent of infants in Indonesia who received mother’s milk exclusively from the mother until the age of six months. This phenomenon seems to describe a significant relationship between low rates of exclusive breastfeeding with high rates of infant mortality in Indonesia.
Seeing this reality, it is questionable what the cause of the low number of mother’s milk exclusively in infants in Indonesia. According to dr. Utami Roesli, Sp.A, MBA, IBCLC, Chairman of the Indonesian Lactation Center, one reason is the rampant promotion of formula milk in Indonesia.
Right Start Child Missing mother because no more idea about the benefits of mother’s milk so the mother thought that infant formula is better than mother’s milk. This rhythm is also described by dr. Large Sanyoto Dien, Sp.A, IBCLC, Coordinator of the Working Increased Use of BMS. He said that the incessant promotion of formula milk to be one cause of the low number of mother’s milk exclusively in infants.

Profanity promotion of formula milk
Riot promotion of formula milk are actually a chronic problem. If judging Further, there are many violations that have been done by formula milk companies. Package containing gifts for the mother formula, formula feeding to infants born to poor families, until the board names new born baby from formula milk companies are some violations that have been done. This was clearly inhibited the baby to get mother’s milk from his mother.
In addition to blocking of BMS indirectly, the hospitals are also hindering directly. The fact is that many newborns immediately separated from their mothers and formula-fed from the sponsoring party at the hospital. These conditions will certainly minimize the possibility of infants received mother’s milk from his mother. Responding to that, that newborns fed formula milk would be reluctant to drink mother’s milk. As a result the baby will be malnourished and more susceptible to disease. Furthermore, would pose a threat of loss of generation.
Although clearly stated in the form of infringement, but in reality, many public hospitals and Maternal and Child Hospital who collaborated with the company’s infant formula. Cooperation unhealthy it solely for the benefit of the hospital and the company’s own formula. These problems became more complicated because basically hospitals need funds and companies need consumers. That’s what ultimately pave the violation. Coupled with the ignorance of consumers, families and mothers of infants, about such cooperation. Seeing it was Dien spoke, “less than five Maternal and Child Hospital in Jakarta that really work in a clean run.”
Forms violation apparently not limited to health care facilities. Like do not want to miss, formula milk companies were actively promoting their products to the public through television advertisements, newspapers, internet, jumbo posters (billboards), to the clinic signage. However, sometimes they give information which may mislead the public. For example, advertising of formula milk is always illustrate that formula-fed babies will grow up healthy and smart. Yet mother’s milk is much better than formula milk. Even the position of mother’s milk can not be replaced by anything, including infant formula. These ads are duping the public at the same time to launch a covert campaign.
Profanity is likely to persist as long as there is no regulation with strict sanctions governing the promotion of formula milk in Indonesia. Regulation that was already referring to the International Code made by the World Health Assembly (WHA) on the marketing of BMS. But it turns out sanctions provided for violations committed by only a reprimand, not a strict form of punishment. So its application in any field is not visible and the more covert campaign launched by formula milk companies.
International Code which is a reference to regulations in Indonesia, aims to promote nutritional adequacy and safety of babies. This was done by way of mother’s milk protect and maintain the feasibility of marketing co-BMS (BMS are). The code applies to all products marketed as BMS are totally or partially. Which includes of BMS include infant formula, milk continued, special milk, cereal, juice, mixed vegetables, and tea baby. In addition to organizing the marketing of BMS, this code also regulates the marketing of baby bottles and pacifiers.
Cow’s milk for baby cows, milk the mother to the baby’s mother
In addition to the lack of binding regulations, vigorous promotion of formula milk was also associated with the arrival information has not been right about the importance of mother’s milk and breastfeeding in public. In fact, the provision of mother’s milk is important for babies to get optimal nutrients that promote health and intelligence of babies. Not to mention other benefits such as immunoglobulins contained in mother’s milk and affection from the mother during breastfeeding.